AI Inspires Healthier Ageing in Varberg

At this year’s Senior Fair in Varberg, Leap for Life explored a simple but thought-provoking question: how do people in Halland see their future selves? Visitors were invited to create AI-generated images of who they might become in later life.

From the moment the fair opened, there was a steady flow of visitors. At Varberg Municipality’s stand, Leap for Life invited people to try something that quickly drew attention — creating an AI image of their future self. Visitors shared how they imagined life in the years ahead, and their descriptions were turned into personal portraits that brought those visions to life.

Interest grew throughout the day, and at times a queue formed in front of the stand. Many stayed for longer than expected. Conversations became personal and reflective, with people sharing stories about their lives, their families and what they hope the future will hold.

"Through the Innovation for Personalised Care project, we work with municipalities across Halland to develop more preventive and person-centred ways of working. That includes supporting people to stay well, remain active and maintain their independence for longer — helping to prevent ill health before it arises. At the fair, we wanted to create something that sparked curiosity and opened up conversations about how people see their future," says Loisa Cedergren, Project Manager at Leap for Life.

A Shared Initiative for the Future of Care

The initiative was led by the Social Services Department at Varberg Municipality, with the aim of encouraging people to reflect on who they want to be as they grow older. Leap for Life was invited to contribute an engaging activity, and together the idea took shape: to help visitors visualise their future selves using AI.

"Adult social care is undergoing significant change. We need to build on what works, while also rethinking how we support people in the future. A key part of this is helping people to reflect earlier in life. This activity created a space for that — while also inspiring people to take small, positive steps for their health and quality of life," says Emilie Rawlings, Varberg Municipality.

For many visitors, it was also their first encounter with AI.

"Some were trying it for the very first time. Others had already explored it a little, often with help from their children or grandchildren. It led to many meaningful conversations — not just about the technology, but about life, hopes and what lies ahead," says Loisa Cedergren.

Visitors could take their images home. Some planned to frame them, while others had already chosen a place for them on the fridge — a small reminder of the future.